Pure Color Envy Sculpting Lipstick
Role: Creative Direction
Brand Creative Director: Matthew Parr (SVP) & Janice Veksler (VP)
Agency: Spring Studios
Fall 2020

The campaign—focused on the transformative power of Pure Color Envy Sculpting Lipstick—introduced 6 new shades to Estée Lauder’s Envy collection and heroed the bestselling shade across a variety of assets, aiming to entice younger makeup consumers to the brand, primarily in the APAC market.

CREDITS
Film Director: Jean-Claude Thibaut
Print Campaign Photographer: Giampaolo Sgura
BTS Photographer: Nick Krasznai
Studio Photographer: Daemian + Christine
Still Life Photographer: Travis Rathbone

Joni Sato

The campaign—focused on the transformative power of Pure Color Envy Sculpting Lipstick—introduced 6 new shades to Estée Lauder’s Envy collection and heroed the bestselling shade across a variety of assets, aiming to entice younger makeup consumers to the brand, primarily in the APAC market.