Lunar New Year
Role: Conceptual Development & Creative Direction
Brand Creative Director: Matthew Parr
Assistant AD: Michael Visconti
Spring 2020
Role: Conceptual Development & Creative Direction
Brand Creative Director: Matthew Parr
Assistant AD: Michael Visconti
Spring 2020
LUCK IS IN THE AIR
A whimsical experience in prosperity and celebration; a magical cloud spreads good luck across the globe. A modern take on traditional Lunar New Year elements, centered around beauty and gifting. Executed in partnership with Estée Lauder’s APAC creative team.
Still Life Photography: Mitch Feinberg
Prop Styling: Megan Caponetto
Still Life Retoucher: Shin Ono
Agency (film): Tula
