Futurist Hydra Rescue Makeup Launch
Role: Conceptual Development & Creative Direction
Brand Creative Director: Matthew Parr (SVP), Sara Beaney & Janice Veksler (VPs)
Social Product AD: Haley Paul; Assistant AD: Michael Visconti
Spring 2020

This digitally-focused 360 campaign, with a diverse range of target consumers with real skin concerns, drove awareness and engagement for EL’s newest launch—a foundation with skincaring benefits—further building brand equity.

CREDITS
Film: Studio L’Etiquette
Beauty Still Photography: Daemian + Christine
Product Photography: Kanji Ishii, Tom Medvedich

Joni Sato

This digitally-focused 360 campaign, with a diverse range of target consumers with real skin concerns, drove awareness and engagement for EL’s newest launch—a foundation with skincaring benefits—further building brand equity.