BRAND IDENTITY & DESIGN
Cobalt Hair Lab
ROLE
Led aspirational creative direction and developed the brand identity end-to-end across spatial, digital, and social. Defined a graphic system rooted in lab culture and natural elements—balancing precision with expressive color.
APPROACH
Built a modular identity system inspired by the periodic table—designed to flex across salon, education, and content. Used typography, color, and material contrast to position hair as a medium for experimentation.
Credits
CD Joni Sato