BRAND IDENTITY: COBALT HAIR LAB
Be in Your Element
Cobalt Hair Lab sits at the intersection of science and art—treating hair as a medium for experimentation, learning, and expression. Inspired by lab culture and naturally occurring elements, the identity balances precision and collaboration with bold, expressive color.
Rooted in the periodic table, the system flexes seamlessly across salon, social, and educational touchpoints, framing creativity as a disciplined yet open-ended process of exploration.
Images FPO only.
The logo was designed as a flexible system to reflect Cobalt Hair Lab’s experimental, creative nature. It functions as a signature mark, a frame, a repeatable pattern, or as a bold standalone graphic. Its adaptability allows the brand to shift seamlessly from subtle detail to large-scale expression.
Iconography
Credits
CD Joni Sato