Joni Warren Sato is a New York–based Creative Director who brings a strategist’s perspective to shaping clear, thoughtful storytelling.

Grounded in graphic design, her work values clarity and human connection—shaping ideas through thoughtful editing so bold, expressive visuals can cut through with intention across experiences and platforms.

With over a decade of experience, Joni works fluidly across roles: leading creative end-to-end, partnering closely with senior leadership, or stepping in as trusted support to help teams find focus, clarity, and momentum. She is known for her ability to distill complexity, set strong creative direction, and guide work that feels cohesive, intuitive, and assured as it evolves over time.