BRAND IDENTITY & DESIGN
Crossfit MetCon Gym
ROLE
Led creative direction and developed the brand identity across spatial, environmental, and digital applications. Defined a system grounded in performance, structure, and materiality.
APPROACH
Built an identity using industrial materials, bold typography, and a restrained palette to convey intensity and discipline. Integrated environmental graphics and messaging as both function and texture—reinforcing repetition, rhythm, and physical endurance.
Credits
CD Joni Sato