FUTURIST FRANCHISE: OWNABLE VISUAL SYSTEM REDEFINED
Power Your Glow
Grounded in the headline, this revamp reimagined the franchise with modern skinification codes—elevating it with more skincaring science cues, yet still glow-driven. The result was an ownable visual system, scaled for Sephora and Ulta POS, designed to feel fresh, credible, and premium.
Key Visuals
Benefit Videos
Icons designed for clarity and recognition,
doubling as a signature visual language
for the franchise.
Team Credits
SVP CD Matthew Parr
VP CD Janice Veksler
ECD Joni Sato
Copy Partner Patti Li
ECD Basha Marguiles (E-comm On Model portion)
ACD Marco Crema
Designer Alex Wynne
Social Editor Sagie Baron