FUTURIST FRANCHISE: OWNABLE VISUAL SYSTEM REDEFINED
Power Your Glow
Power Your Glow reimagined the Futurist franchise through contrast—balancing glow with scientific credibility to clearly differentiate it within the foundation portfolio. The resulting visual system paired fluid textures with precise composition, creating a distinct, luminous point of view within the brand universe.
The result was an ownable visual system, scaled for Sephora and Ulta POS, designed to feel fresh, credible, and premium.
Key Visuals
Benefit Videos
Icons designed for clarity and recognition,
doubling as a signature visual language
for the franchise.
Team Credits
SVP CD Matthew Parr
VP CD Janice Veksler
ECD Joni Sato
Copy Partner Patti Li
ECD Basha Marguiles (E-comm On Model portion)
ACD Marco Crema
Designer Alex Wynne
Social Editor Sagie Baron