DOUBLE WEAR FOUNDATION & NEW CONCEALER RELAUNCH
Flawless Meets Fearless
A layered brief—multiple products, messages, and claims.
The direction was to reduce—centering the story around three core qualities: long wear, breathable buildable coverage, and a flawless finish.
Clear, focused, cohesive across all touchpoints.
Flawless Meets Fearless, tested in real-world conditions. 5 films explored Double Wear’s performance:
Waterproof | Breathability | Oil Control + Sweat-resistance | Barrier-protection | Transfer-proof
Team Credits
SVP CD Matthew Parr
VP CD Janice Veksler
ECD Joni Sato
Copy Partner Patti Li
ACD Marco Crema
Designer Alex Wynne