BRAND IDENTITY & DESIGN
Le Bouton Chic
ROLE
Brand identity development and execution: logotype, color, typography, secondary mark, pattern, and visual direction systems intended to work across digital, social, and packaging.
APPROACH
The client needed a system that could elevate a utilitarian object into something collectible. Every choice was made in service of that tension — restraint as the foundation, with metallics treated architecturally and color used intentionally to create depth and breathing room. The modular mark easily scales from seal to pattern to overlay. Negative space does as much work as the logo itself.
Credits
CD Joni Sato