WHISPER MATTE FEATURING KARLIE KLOSS

Shout With A Whisper

A study in contrasts where quiet charisma met high-performance visuals — fast, potent product shots against Karlie’s quiet strength. The concept stretched from hero film to stills, social, e-comm, and UGC, amplifying the loudest whisper across every channel.

Existing film footage was reimagined to spotlight the formula’s Blur Fusion Technology — extending assets while sharpening the innovation story.

TikTok & Reels’ content extended engagement and supported Shout with a Whisper concept through B-roll, application and product moments, as well as thoughtful skits playfully led by Karlie’s magnetic personality.

BTS Social Content

Full makeup looks captured for e-comm linked eyeshadow and blush palettes to further drive aspiration through trends.

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Team Credits

SVP CD Matthew Parr 
VP CD Janice Veksler
ECD Joni Sato
Copy Partner Patti Li

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