Joni Sato is a NYC-based Creative Director and conceptual strategizer, who turns brand DNA into visual worlds that feel as much as they perform. AW25 Whisper Matte SS25 Double Wear AW24 Futurist Skintint SS24 Explicit Lipstick AW23 Futurist Peptide Primer Cobalt Hair Lab Identity SS23 Pure Color AW23 Double Wear