Joni is a Creative / Art Director who leads global 360° campaigns, defining the visual language of modern luxury through strategy-driven, high-impact execution across multi-disciplinary creative teams. AW25 Whisper Matte SS25 Double Wear AW24 Futurist Skintint SS24 Explicit Lipstick AW23 Futurist Peptide Primer Cobalt Hair Lab Identity SS23 Pure Color AW23 Double Wear